Guava & Co is a modern aloha line designed in Hawaiʻi for everyday island living and wherever life takes you. We believe aloha wear should feel as good as it looks; effortless, elevated, and made for real life.

Our collections are thoughtfully designed with comfort, movement, and versatility in mind, from breezy resort silhouettes to easy care pieces you can wear from school drop off to dinner out, beach days to long flights home. Every print is inspired by the colors, textures, and feeling of island life, blending timeless Hawaiʻi style with modern silhouettes and premium comfort.

At the heart of Guava & Co is the belief that clothing should move with you through every season of life. Our designs honor the natural shifts and changes our bodies experience, with inclusive, adaptive fits that celebrate the beauty and freedom that emerge when size is not prohibitive. Because clothing should fit you, not the other way around.

Environment and sustainability are core principles of Guava & Co. We prioritize regenerative and circular materials and processes whenever possible, designing pieces intended to be worn often, loved deeply, and passed along. We partner with OEKO TEX® Standard 100 certified manufacturers, meaning every component of our garments, from fabric to dyes to trims, has been independently tested against strict global standards for harmful substances to ensure they are safer for both people and the environment.

We intentionally work with companies that create opportunities for women, by women; manufacturers that provide paid healthcare, paid maternity leave, and paid time off for their employees. We believe beautiful clothing should never come at the expense of the people who make it.

Beyond clothing, Guava & Co is deeply rooted in community. Through service, outreach, and donations, we actively support Hawaiʻi’s communities and organizations. When you shop Guava & Co, you are helping uplift local families, schools, and community initiatives across the pae ʻāina.

Designed in Hawaiʻi and wearable anywhere, Guava & Co creates resort wear for wherever you call home.